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Facebook quietly rolls out another tool for advertisers
In the midst of a backlash about its disappointing IPO, Facebook is working to leverage its advertising potential, with the quiet roll out of Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds.
Promoted Posts feature (only available to Page administrators) is a way to make it easier for small and mediumsized businesses to promote their content on Facebook,[url=http://nikefree.mobilejeti.com]nike free tilbud[/url], the company told Time magazine. administrators will be able to promote posts via a new button on the Page composer. Promoting a post will create a sponsored story or ad that enables the post to reach more of the Page fans. We want to make it as simple as possible for businesses to reach fans and their friends through their Page.
Promoted Posts will allow brands to pay upwards of $5 to show up in the news feeds of users who their promotional page, and, when they interact with the post, to their friends. These posts will be labeled as in the news feed.
Some believe this drive to generate advertising could turn off traditional users, marking the end of Facebook. Others think it a way the site might start to actually monetize its traffic. And everyone wonders if consumers will like it or hate it.
think that users will be even less inclined to click like on a page, because our friend feed is turning into just another stream of advertisement, said Queen University media professor Sidneyeve Matrix. losing our friends updates and were getting updates from all kinds of brands.
If the site evolves from a business designed for friends to an overt platform for brands, users may begin turning off their news feeds manually, she said.
noticing research that saying that the numbers of young people who are clicking on brands are really low, especially for guys, Matrix said.
Nick Bontis, strategic management professor at McMaster University doesn think Promoted Posts will annoy Facebook longtime users.
it stands now, everybody pretty used to it: most of the content is in the middle, the ads are sponsored, and they all kind of in a column on the right, he said.
chances of somebody actually clicking on them are small, but if there one that customized based on the stuff that you like and you willing, you do it. Clearly the model works. If they reporting millions and millions of dollars in revenue that means people are clicking through.
revenue projections that have to be met given the outrageously high valuation that the stock received will not be met with pcbased click throughs, because the preponderance of Facebook access five to 10 years out is going to be smartphone, not pcbased, he explained. we know that smartphonebased users do not click on the banner ads on Facebook to the same degree that they do on the pc, because data charges make them selective.
That means inveigling mobile users via newsfeed links.
And don discount the appeal of the visual, added Matrix.
Promoted Posts that gain the most click throughs will be those that work with the way we use Facebook already which is about having enchanting images that we want to click through and see more. She said. Promoted Posts that grow long legs the fastest will be those that have four furry legs, like a kitty.

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Wang Yiyu said, the second half of the PV module prices will continue to decline, depends on an important factor -- price subsidy cuts in germany. The original German government plan in July and August on the roof power station, ground station price subsidy cuts, but now the policy of time,[link widoczny dla zalogowanych], may be postponed backwards. Media reports said the March to May this year, the country's new photovoltaic installation is less than 1GW. Therefore, government officials worried: if two subsidies years cuts and fulfilled, the photovoltaic industry to form a new combat cachexia.
is currently the PV industry chain market prices fell across the board is an indisputable fact. Peng Boxin Energy Finance (BNEF) solar value chain index shows that, as of now, solar grade polysilicon spot price annulus comparing dropped 28% to $53.4 / kg, 6 inch silicon wafer prices fell by 23% in June, $2.39 / piece of low battery,[link widoczny dla zalogowanych], polysilicon prices more downstream dropped 15% to $0.92 per watt. Although the index shows the price of PV modules in the monthly fell by only 6.5% ($1.68 per watt), Wang Yiyu said, now if the Euro dollars,[link widoczny dla zalogowanych], component prices actually fell to $1.3~1.35 / watt. Orient Securities researcher Zou Huize said,[link widoczny dla zalogowanych], component prices monthly decline less,[link widoczny dla zalogowanych], because the first half of the first 3~4 months has fallen a lot,[link widoczny dla zalogowanych], and the upper reaches of the polysilicon products are in 5 early began to whole to glide. If the first half of the year (5 months) decline to do comparison, component prices have fallen a total of more than 30%.
King
Wang Yiyu said, the price of photovoltaic module current velocity, than a while ago has slowed. Some companies offer in 0.95~1 euro per watt, and some small factory to bring the price down to 0.8 euros. But from Yingli itself,[link widoczny dla zalogowanych], now inventory liquidation or faster.
generally, March to May photovoltaic installation will be installed capacity of the whole year an important reference index, during this period the weather is not hot, high work efficiency,[link widoczny dla zalogowanych], some workers in the beginning of the year the project delay delivery will also focus on the. The first half of this year,[link widoczny dla zalogowanych], the overall installed capacity less than 3.5 megawatts, below market expectations, if the second half of the government to continue to hold the price cuts,[link widoczny dla zalogowanych], may stabilize the momentum of price as the PV module. In 2010,[link widoczny dla zalogowanych], the global photovoltaic market added 15.8GW,[link widoczny dla zalogowanych], annual growth of more than 100%, while the German photovoltaic installed add amount of 6.7GW.
"the current photovoltaic battery component prices are lower." Yingli Green Energy (YGE.NYSE) chief strategy officer Wang Yiyu recently to the "First Financial Daily" the reporter said, now some companies offer a price, whether the next phase of the price will be stable, but also some policy changes in germany.
you
but some in the industry for photovoltaic component prices down is optimistic. Yingli CFO Li Zongwei think, even if the price is not high, but the sea
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Shanghai City, jointly with the Municipal Commission of Commerce, the district actively implement measures, efforts to defuse the cabbage and other vegetables and seasonal varieties structural slow-moving problem.